Iron Man


Iron Man


Robert X. Cringely | Iron Man

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So why, then, was Apple quietly shopping around its entire professional application business to prospective buyers at the recently completed National Association of Broadcasters show in Las Vegas? These include Aperture, Final Cut Pro, Logic, and Shake — applications that are hardly also-rans in their segments and none of which are antiquated in the least. Final Cut, of course, absolutely dominates the video editing business. Why would Apple want to give that up?


It seems obvious to me, however, that there is only one real reason why Apple would sell off its professional applications and that’s to avoid antitrust problems when/if Apple buys Adobe Systems as I predicted at the beginning of the year. Final Cut Pro competes directly with Adobe Premiere. While in my opinion the Apple video software is clearly better, Jobs couldn’t be at NAB trying to sell Premiere — software he doesn’t yet own. Maybe there’s a planned bait-and-switch, seeing who is interested in Final Cut then trying to shift them to Premiere.


Owning Flash and merging it with QuickTime would give Apple near-total dominance of Internet video, furthering the advantages of iTunes and shoring up in the process the iPod franchise. They’d be giving up a sports car in Final Cut Pro, but end up effectively owning the road instead.

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と思ったら John Gruber がこの話に反論している。

John Gruber | I Think Cringely Is Off His Meds Again

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TVBEurope | FCP passes the million mark


According to Apple itself, NAB rumours that it wants to unload Final Cut Pro and other post products are wide of the mark, writes Dick Hobbs.

I can categorically state, on the record, that is not the case,” said Richard Townhill, Apple’s director of marketing for professional video applications…

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Cringely の勇み足ということになるのだろうか・・・

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