Sorry, Steve: Here’s Why Apple Stores Won’t Work



BusinessWeek, Circa 2001: ‘Sorry, Steve: Here’s Why Apple Stores Won’t Work’

Cliff Edwards’s “Apple’s retail strategy is doomed” piece from 2001 is a real hoot. Genius quote from David A. Goldstein, president of researcher Channel Marketing Corp.:

“I give them two years before they’re turning out the lights on a very painful and expensive mistake.”

(Via John Siracusa.)

John Gruber | Daring Fireball

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Corrections and Clarifications

“Sorry, Steve: Here’s why it won’t work,” (News, Analysis & Commentary, May 21) reported that several Mac-only chains, including The Computer Store, have closed down, citing weak margins. While a single store by that name in Wichita Falls, Tex., did cease retail operations in August, 2000, it is not affiliated with Computer Stores Northwest, Inc., which operates a chain of six stores also called The Computer Store in the Pacific Northwest. Computer Stores Northwest says it has no plans to close any of these stores. BusinessWeek regrets the error.

BusinessWeek | Sorry, Steve: Here’s Why Apple Stores Won’t Work

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