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Macworld: “iPhone 1.0 forever” by Rob Griffiths: 01 October 2007
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Now, before I go any further, I believe Apple was well within its rights to do exactly what it did. I understand that I (well, my employer) purchased a phone that wasn’t designed to run third-party applications; that it’s Apple’s right to upgrade the iPhone however it sees fit; and that if bad things happen to my modified iPhone as a result of any Apple upgrade, it’s not Apple’s fault.
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I also understand that the new encrypted communications between the iPhone and iTunes may very well have been necessary to prevent SIM unlock programs, which directly impact Apple and AT&T revenue, from being created. I fully believe that Apple has the right to do what it needs to do to protect its revenue, and that of its partners.
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Still, with that understanding, I have to askâ¦what was Apple thinking?
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The iPod has been tremendously successful, and yet has never been opened for third-party applications. The only exception is a small number of Apple-approved games, written by only a few companies. Everything else on the iPod is 100-percent Apple-provided and locked down. The Macintosh, on the other hand, would not be what it is today if it weren’t for third-party applicationsâthe number of third-party apps on my Macs is much larger than the number of Apple-provided applications. Apple publishes an excellent software development package (Xcode) that enables anyone who has the desire and technical knowledge to create an OS X application. And there’s no limit to what those programs can doâanyone who wants to is free to compete with Apple’s applications, even those like iWork and iLife that drive Apple’s revenue.
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So along comes the iPhone. Is it an iPod? Is it a Mac? Well, the problem is, it’s bothâit acts like an iPod, but it runs OS X. From the beginning, it seems Apple’s intent has been to treat the iPhone like an iPod, and not like a Mac. (Even at that, though, the iPhone has some limitations that an iPod doesn’tâno disk mode, for instance.) Hence the locked-down nature of the platform. The lack of any true software development kit. An update which stops third-party applications from working, and makes it much more difficult (if not impossible) for them to be brought back in the future. The evidence indicates to me that Apple thinks the iPhone is an iPod with some cool telephony and Internet skills, basically.
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I think this is completely the wrong approach: The iPhone is a Mac, and it should be treated as such. When you combine the iPhone’s OS X core with the large, gorgeous and innovative multi-touch screen, there’s an amazingly vast amount of software that could be developed for the iPhone. In just a few months, we’ve seen more than 60 applications developed for the iPhoneâand all of them were created without any sort of documentation or an official development kit from Apple! There are developers eager to help turn the iPhone into a most amazing device, if only Apple would recognize the potential of the platform and the contributions that third parties could make to its success.
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And why would we need third-party applications on this “revolutionary and magical product that is literally five years ahead of any other mobile phone,” as Steve Jobs described it? Well, this revolutionary device lacks a full Internet messaging (chat) program, something you can find on the giveaway phones found in any cellular store. This revolutionary device lacks the ability to locate itself on a map, something found in quite a few phones via a GPS chip. This revolutionary device lacks any way to customize its look, beyond the opening screen wallpaperâagain, you’ll find this ability exists on nearly every other cell phone out there. This revolutionary device can’t customize sounds for various events, such as the new mail sound, the sent message sound, and the unlock sound. This revolutionary device can’t play any games, unless they’re hosted on a web page. This revolutionary device can’t use any MP3 as a ringtone, unlike many giveaway cellphones.
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But amazingly enough, my iPhone can do all of those things, and much more. All thanks to the third parties, who have done all of this without Apple’s help, and without any sort of official documentation. Just imagine what would be possible if they had both support and documentation: The iPhone really could be a revolutionary device.
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I think Apple blew it here, and blew it in a big way. Instead of embracing and extending the development of third-party applications, it seems they’ve gone in the opposite direction: to make it as hard as possible for third-party applications to exist. From a consumer’s perspective, this is awful, as it’s removing choice from the consumerânot everyone is going to want the same apps and the same look on their iPhone, yet that’s what Apple’s telling us we must have (“Enjoy your new iPhone. Everything you could ever want is right there, and we’re sure you’ll love the theme we’ve installed for you.”)
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Of course, consumers still do have a choice, but that choice is to purchase a competing brand’s smart phone. Is that what Apple really wants us to do?
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Macworld Podcast: “Bricked iPhones“: 03 October 2007 [Episode #96]
Technorati Tags: Apple, Hacking, iPhone, Rob Griffiths, Software Update
