ユーザーからみた iPhone アプリ

〈How Do iPhone Users Find New Apps?〉

The data about how iPhone users discover apps is quite interesting. It doesn’t come as a surprise that most users are looking for a specific type of app, but it is also clear that the Top 25 lists in the store play a major role in most users’ purchase decisions. 46% of all iPhone users rely on recommendations from friends, while about 20% find new apps through ads in other applications and about 19% base their download decisions on news articles and blog posts they have read.

★ →［ReadWriteWeb］

ユーザーはどうやってiPhoneアプリを探し、ダウンロードするか。AdMob の調査。

Technorati Tags: App Store

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