［Magneto］
One thing that makes being an Apple pundit fun is that it’s akin to Cold-War era Kremlinology — to predict or analyze an opaque, secretive organization, you’ve got to read between the lines of the few things they do say, and you’ve got to know how to interpret silence.
If it’s even possible, Apple has gotten even better at keeping keynote announcements under wraps in recent years. One reason for this is simple: Apple engineers don’t leak. And I think the reason for that is pretty simple, too: Apple engineers really like their jobs. If you want to work for a company like Apple, on products like those that Apple makes, you’ve pretty much got to work for Apple, because there are no similar companies.
→［John Gruber | Macworld Expo Prelude］
